They say, “content is king” but let me be the first to let you know that not ALL content is what you want to post. In no particular order, you should have se...

Whew, (cliché alert!), it’s new normal, isn’t it? Gone are the days of handshakes and hugs, gathering in groups and just saying “bye” instead of “stay health...

Wordswork Whew. Feels like Mother Nature took all the marbles and just threw them up in the air. Who knows what the world will look like tomorrow? Here’s so...

Congratulations! You have successfully completed the most important first step - you have a great idea and are ready to move forward with it. Many people wou...

By Adrian Miller Should you include images or videos with your blog? The short answer to that question is a resounding yes and here’s why: Images and Videos ...

By Scott Hornstein Often, when I sit down to write something that doesn’t have an immediate paycheck attached, the feeling of “so what” washes over me. This ...

By Scott Hornstein Every day I try to put my best foot forward. And, for me, that involves writing, which sometimes involves taking notes, and sometimes taki...

By Adrian Miller Take a good look through your LinkedIn newsfeed and you’ll probably see an assortment of posts. The “good” ones provide some valuable inform...

By Adrian Miller Generating visibility and recognition used to require a hefty budget and a comprehensive marketing program. Today, not so much. Social media...

These simple words were the main part of Lin-Manuel Miranda’s acceptance speech when he won the Tony Award in 2016 for his extraordinary play, Hamilton. Comi...

I read my words aloud, time and time again until they: · Capture the essence of what I’m trying to say · They sound like ME speaking direc

By Scott Hornstein It is important that you be you, that the way you write and the voice you project is an accurate representation of who you are. That it so...

Can I make money writing content? I find it somewhat funny that I’m often asked this question and I always reply, “absolutely, I write conte

Damn Yankees is one of my all-time fav movies. The story is a retelling of the Faust legend, set in baseball, and to music. The hero cuts a deal with “Mr. Ap...

I don’t know about you but the idea of writing a blog or newsletter, social media content or a marketing piece makes me happy and energized. Regardless of wh...

A lot of time and effort is spent these days on posting to social media and cultivating your list of followers, likes and eyeballs. But to some extent, you'r...

People ask me if I ever get writer’s block and yes of course, it happens to me. I get myself ready to do some writing and what happens? Nothing. Yes, total b...

“What’s the point? I wrote a blog that answered one of the biggest problems in our industry. Isn’t that the point? “I’m here to run my business, not write bl...

Being a great writer is a terrific skill to have. Good writing can help you to get that job interview, communicate with sympathy when sending a condolence no...

Is eavesdropping ever acceptable? Probably not, but yesterday I couldn’t help myself. I was in the doctor’s office and it was buzzing with phone calls, patie...