By Scott Hornstein There are 2 really good reasons why you should commit to an ongoing blog. The first is personal. There’s a lot going o...

The importance of staying connected, of being visible and recognizable and staying on the radar screen of your clients, prospects and you...

What type of content do you enjoy writing? Are you a long-form sort of writer where in-depth research and 5,000-word articles are your cu...

People are often asking me how I am able to come up with topics for my blogs so I thought it might be helpful to provide you with some id...

By Scott Hornstein What the world needs now is communication between humans. Not B2B or B2C, person to person. Relevant, authentic and hu...

Whew, well it would be kind of crazy for me to write ANYTHING at this point in time without mentioning the elephant in the room (aka the ...

Wow, things are pretty crazy right now. I’m coming to you from New York but it hardly matters where you are, the Covid 19 crisis has most...

They say, “content is king” but let me be the first to let you know that not ALL content is what you want to post. In no particular order...

Whew, (cliché alert!), it’s new normal, isn’t it? Gone are the days of handshakes and hugs, gathering in groups and just saying “bye” ins...

Wordswork Whew. Feels like Mother Nature took all the marbles and just threw them up in the air. Who knows what the world will look like...

Congratulations! You have successfully completed the most important first step - you have a great idea and are ready to move forward with...

By Adrian Miller Should you include images or videos with your blog? The short answer to that question is a resounding yes and here’s why...

By Scott Hornstein Often, when I sit down to write something that doesn’t have an immediate paycheck attached, the feeling of “so what” w...

By Scott Hornstein Every day I try to put my best foot forward. And, for me, that involves writing, which sometimes involves taking notes...

By Adrian Miller Take a good look through your LinkedIn newsfeed and you’ll probably see an assortment of posts. The “good” ones provide ...

By Adrian Miller Generating visibility and recognition used to require a hefty budget and a comprehensive marketing program. Today, not s...

These simple words were the main part of Lin-Manuel Miranda’s acceptance speech when he won the Tony Award in 2016 for his extraordinary ...

I read my words aloud, time and time again until they: · Capture the essence of what I’m trying to say · They sound like ME speaking direc

By Scott Hornstein It is important that you be you, that the way you write and the voice you project is an accurate representation of who...

Can I make money writing content? I find it somewhat funny that I’m often asked this question and I always reply, “absolutely, I write conte