Invest in Marketing - But Never Forget Sales Are King!

I have many business contacts that do a pretty spectacular job at marketing their businesses. Online and off too they engage in robust marketing programs designed to build their businesses. The truth is that I’m actually a little in awe because their marketing campaigns are almost flawless and I haven’t quite gotten to be that proficient in doing the marketing for my own company. What I am good at however is sales. I know that a marketing campaign that is not tightly integrated with proactive sales strategies and excellent sales competencies is doomed to fail or at best generate a much smaller return on investment. It’s quite sad really. So many companies create excellent marketing plans yet


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