Oh C’mon! I Don’t Need a Blog or Newsletter.

Since I’m also in the sales consulting and training business I am frequently meeting with clients to work on strategies to effectively retain and grow their clients. A conversation about having a newsletter and blog almost always ensues. Full disclosure - I’m a raving fan of newsletters and blogs and most of my clients agree with me but there are some clients that do pushback. Here’s what they tell me: I don’t have the time to do any writing I’m bad at writing There’s no way that I can do this on a consistent basis I have no idea what to write about Here are my replies: I don’t have the time to do any writing I get it, I really do. We’re all incredibly busy and you may be right, you might no

Oh No, It’s THAT Day Already.

It’s amazing how quickly the week rolls by. Seems like one day it is Sunday and then in the next moment it is the following Saturday and you’re about to start all over again. As for those weekly “deliverables” the days seem to pass by even more quickly. It’s an immutable fact that blogs must be maintained and without a long gap between postings. The same holds true with newsletters. Once you establish your schedule it must be adhered to lest you start to lose the momentum you’ve worked so hard to build up. Don’t get me wrong; I know it can be difficult to stay on top of this. For many it is the sheer discipline required for writing. For others it’s the impossibility to attend to writing on t

How Do I Start to Write My Blog?

Congratulations, you’ve decided to start blogging and I’m here to tell you that it is one of the best ways to gain visibility and establish yourself as a subject matter expert. It’s going to take a little work but there’s value to be gained just as long as you follow a few basic guidelines: Know your audience. The more you know about your target audience the better you will be able to focus the content on their interests. Write things in which they have no interest and you will lose readers quicker than you can say “not relevant!” Decide on your topic and title. Relax and the ideas will come. My personal approach is to sit back and reflect on the questions people ask me about sales, networki

Why You Should Add (Free) Images to Your Blog

We know the cliché “a picture is worth a thousand words” but in blogging the more accurate cliché is “a picture is worth a thousand ‘likes.” Having a blog will help you to stay visible as well as effectively communicate your brand and subject matter expertise, but having terrific content is no longer enough. Your blog posts must also contain images, videos, graphs and charts all designed to help reinforce your message and make it more memorable. Here are some sites that provide free images for blogs: www.istockphoto.com www.stockfreeimages.com www.dreamstime.com www.pexels.com www.pixabay.com http://join.deathtothestockphoto.com http://www.1millionfreepictures.com Clearly this doesn't mean t

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