Writing a Blog or Newsletter is NOT Public Relations

This is a shout out to all of the PR professionals that toil each day interfacing with the media and helping their clients to get coverage. Fact: we don't do that. While we at Wordsworkcopywriting are entirely capable of writing a press release we don't have media connections and contacts that can be put to work on your behalf. Our skills lie in the following areas: · Creating compelling content customized for your business that will interest and engage the audience that will read your content · Driving attention to your website organically · Stimulating business inquiries and new business opportunities · Positioning you as a subject matter expert · Ensuring that you “stay on the grid” and h

I Can Do It Myself

If you’re a parent or spend any time around kids you might hear a common refrain, “I can do it myself.” The phrase either evokes a feeling of glee (I’m glad I don’t have to get down on the floor and help them find their shoes) or abject dismay (I know this is going to take much longer than I wanted). In either case, there is little you can do about it, especially with kids that are strong-willed and determined and in many cases, you just simply hold off until they ask you for some assistance. This is somewhat the case with writing blogs and newsletters. When we approached many of our current clients they told us they could do the writing themselves and left little room for further discussion

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