Help! I Hate the Article

It can happen you know. Despite everyone’s best efforts and the work that was done to ensure the best end result, the final content is not what you want. Perhaps the tone is wrong or it doesn’t seem to really make sense; regardless, there’s no way you are going to distribute or post this blog or newsletter. What should you do? Here are a few steps that can help you to avoid this most unfortunate situation or at the very least correct what has already transpired: Take enough time to prep the writer and explain what you want Content developers aren’t mind readers and will have difficulty communicating what you want and how you want it to be communicated without some sort of strategy session. T

Copywriting is Easy.

Copywriting is easy. You just put your fingers on the keyboard and look at the screen until little drops of blood appear on your forehead. Ouch. You don’t ever want it to get to that point, where even thinking about the next blog post opens the Solitaire app on your phone. It may not be the biggest thing in your life or business, but it is certainly important in attracting and engaging customers, prospects and customers. It is critical in developing your competitive differentiation. When you begin writing a blog it feels organic. Likely you have a page or note full of crackling ideas. Developing the first one, two, or three feels good. Your starting to hit your stride, find your voice, analy


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