Typos Count!

Let’s face it: humans make mistakes. We are imperfect creatures. Try as we might to be infallible, we are simply, somewhat tragically, incapable that mode of existence. (Those superlatives are reserved for divinities and babies, and even those two groups are not universally adored for their “perfection.”) So, we’re left with the undeniable truth that humans do, in fact, make mistakes. Our flaws are no more obvious than when we put pen to paper. Despite the current era of 10-second sound bites, viral videos, and emojis, it is often our writing that commands the most public scrutiny. The written word, after all, is composed thought, a measure of how clearly and concisely a person is able to co

Networking Mistakes You'll Never Make Again

We've all stepped in it at one point or another. C'mon, don't shake your head no. I know you've done it too. Many of us consider ourselves to be fantastic networkers yet have made a networking blunder and lived to tell the tale. I know that I have and I'm here to share my embarrassments in the hopes that you'll steer clear of these all-too-common networking faux pas: Lost the introduction I don't know about you but I get hundreds of emails per day and although I am pretty good at sorting through them once in awhile an email will fall through the cracks. And how embarrassing is it when that particular email was a personal introduction made by a great contact. The fix: The best way to avoid th

When You’re Asked to Lie

The other day a client gave me a writing assignment and when we were discussing the content I began to get the idea that perhaps they weren’t being truthful in what they wanted to be written. We continued to speak for a little more and I felt that I had no choice but to bring my concerns to their attention. I chose my words carefully and spoke them in what I hoped was a professional and non-accusatory tone of voice. Imagine my surprise when they readily agreed and admitted to “fudging the truth.” I was left speechless and they tried to explain the falsehood away and all the while I was silently questioning and wondering if I could do the project and write what was admittedly false. After lis

Writing Makes Me Happy

When I tell people that writing makes me happy they look at me in amazement. They question my sanity and when I continue to profess my pleasure at sitting down at the computer to do some writing, they drop their astonishment and simply accuse me of lying. But it’s the truth. I really enjoy writing. No lie: * Writing calms my brain and forces me to follow some sort of logic flow to better express my thoughts. * I’m communicating with my readers but doing so in silence and for a consultant and sales trainer (my “other” job!), silence is often a blessing. * I get to sit still and after days filled with frenetic activity and the hustle and bustle of getting from client to client, it seems luxuri

Ten Things to Consider When Hiring a Content Developer

Are you tired of writing your own blogs and newsletters? How about wasting time creating your brochure while instead, you should be doing all of the mission-critical things necessary to run and grow your company? You’re not alone and the good news is that you have options and perhaps the best and most accessible one is to outsource your content development needs. It sounds pretty straightforward doesn’t it and it can be just as long as you take the following things into consideration: 1. Have you established your budget for content development, especially if this is going to be an ongoing endeavor? 2. What are your criteria for selecting the writer? 3. Have you taken the time to review sampl


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