Messing With Key Words

Did you ever read a blog post or article that hardly made any sense at all, that was so dense with keywords repeated over and over again as to be almost nonsensical. Of course, you have. They're everywhere. Let me state for the record that I know keywords are important and should be examined in most situations. I'm just coming out on the side of using some discretion in how you insert these words into your text. Ask yourself if what you wrote makes sense. We are not SEO writers. We strive to write content that is smart, insightful, and relevant and positions our clients as subject matter experts and thought leaders. We use keywords as you do spices in cooking. They're not overused so that th

Be Patient

I was recently called for jury duty. It was an exhausting day mostly because we spent hours and hours just sitting around waiting for I don’t know what. At the end of the day, we were dismissed but not without feeling like time had been wasted. I tried to do some work but it was difficult because we were kept moving from one room to another and then to another building too. I felt myself getting stressed and then decided that it was useless to get agitated about something that was entirely out of my control and from then on it seemed simple. I chose to be patient and mellow! I find that this same strategy works well when I'm writing. Sometimes the thoughts and words just don't come. I can ei

Tips for Choosing the Right Pro to Write Your Blog For You

Are you tired of writing your own blogs and newsletters? How about wasting time creating your brochure while instead, you should be doing all of the mission-critical things necessary to run and grow your company? You’re not alone and the good news is that you have options and perhaps the best and most accessible one is to outsource your content development needs. It sounds pretty straightforward doesn’t it and it can be just as long as you take the following things into consideration: 1. Have you established your budget for content development, especially if this is going to be an ongoing endeavor? 2. What are your criteria for selecting the writer? 3. Have you taken the time to review sampl

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