By Scott Hornstein It is important that you be you, that the way you write and the voice you project is an accurate representation of who you are. That it so...

Damn Yankees is one of my all-time fav movies. The story is a retelling of the Faust legend, set in baseball, and to music. The hero cuts a deal with “Mr. Ap...

A lot of time and effort is spent these days on posting to social media and cultivating your list of followers, likes and eyeballs. But to some extent, you'r...

“What’s the point? I wrote a blog that answered one of the biggest problems in our industry. Isn’t that the point? “I’m here to run my business, not write bl...

Business blogging falls under the heading of “thought leadership." Here’s what Forbes has to say: "Thought leadership has become increasingly important in bu...

Usually the first few blog posts are easy. You’ve been thinking about this a long time, you have headlines in your head and perhaps you’ve made notes. Once y...

Usually the first few blog posts are easy. You’ve been thinking about this a long time, you have headlines in your head and perhaps you’ve made notes. Once y...

The quote “content is king” is from an essay Microsoft founder Bill Gates wrote in 1996. In it, he describes the future of the Internet as a marketplace for ...

Your blog, your thought leadership, every piece of copy you produce has 2 objectives: * One is marketing – to generate awareness and interest, and to put a h...

Making an impression, getting your word out, finding and engaging prospects, gets tougher every day. It seems that there are fewer and fewer outlets and each...

As you look at the marketplace, what really distinguishes you from the rest of the bunch? If it’s price, you’ve got a big problem, because cornflakes compete...

Copywriting is easy. You just put your fingers on the keyboard and look at the screen until little drops of blood appear on your forehead. Ouch. You don’t ev...

Clearly there is magic in dance. Partners become a team, and the team is clearly more than its parts. My wife and I decided to take ballroom dancing lessons w...

Another way of looking at the editing process is to consider it the smell checker – do this to find out what stinks. It’s a completely necessary step to make...

Recently I was listening to an interview with Willie Nelson, one of the greatest songwriters ever. The interview was taking place on his tour bus. He said th...

Give me one clear, declarative sentence that tells me the value of what you are about to write. Why should I read it? Why should I care? Your title and first...

An old proverb says that the eyes are the windows to the soul. Sometimes, when in a marketing discussion I have said the words direct mail, I look into the e...

In the best case, regularly scheduled blog posts give you an opportunity to demonstrate your genius and insight over time. It allows you to present your idea...

I once heard the commitment to writing a blog described as standing under an airplane propeller. You dodge one, but here comes another. A blog cannot possibl...

The better you understand your b2b prospect, the more efficient and effective your prospecting will be, and no one silo or point of view within the company i...