By Scott Hornstein It is important that you be you, that the way you write and the voice you project is an accurate representation of who...

Damn Yankees is one of my all-time fav movies. The story is a retelling of the Faust legend, set in baseball, and to music. The hero cuts...

A lot of time and effort is spent these days on posting to social media and cultivating your list of followers, likes and eyeballs. But...

“What’s the point? I wrote a blog that answered one of the biggest problems in our industry. Isn’t that the point? “I’m here to run my...

Business blogging falls under the heading of “thought leadership." Here’s what Forbes has to say: "Thought leadership has become...

Usually the first few blog posts are easy. You’ve been thinking about this a long time, you have headlines in your head and perhaps...

Usually the first few blog posts are easy. You’ve been thinking about this a long time, you have headlines in your head and perhaps...

The quote “content is king” is from an essay Microsoft founder Bill Gates wrote in 1996. In it, he describes the future of the Internet...

Your blog, your thought leadership, every piece of copy you produce has 2 objectives: * One is marketing – to generate awareness and...

Making an impression, getting your word out, finding and engaging prospects, gets tougher every day. It seems that there are fewer and...

As you look at the marketplace, what really distinguishes you from the rest of the bunch? If it’s price, you’ve got a big problem,...

Copywriting is easy. You just put your fingers on the keyboard and look at the screen until little drops of blood appear on your...

Clearly there is magic in dance. Partners become a team, and the team is clearly more than its parts. My wife and I decided to take...

Another way of looking at the editing process is to consider it the smell checker – do this to find out what stinks. It’s a completely...

Recently I was listening to an interview with Willie Nelson, one of the greatest songwriters ever. The interview was taking place on his...

Give me one clear, declarative sentence that tells me the value of what you are about to write. Why should I read it? Why should I care?...

An old proverb says that the eyes are the windows to the soul. Sometimes, when in a marketing discussion I have said the words direct...

In the best case, regularly scheduled blog posts give you an opportunity to demonstrate your genius and insight over time. It allows you...

I once heard the commitment to writing a blog described as standing under an airplane propeller. You dodge one, but here comes another. A...

The better you understand your b2b prospect, the more efficient and effective your prospecting will be, and no one silo or point of view...