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    • Adrian Miller
    • Scott Hornstein
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    Write Like You
    Scott Hornstein and Wayne Cerullo
    • Jan 12, 2020
    • 1 min

    Write Like You

    By Scott Hornstein It is important that you be you, that the way you write and the voice you project is an accurate representation of who...
    You Gotta Have Heart
    By Scott Hornstein
    • Dec 16, 2019
    • 2 min

    You Gotta Have Heart

    Damn Yankees is one of my all-time fav movies. The story is a retelling of the Faust legend, set in baseball, and to music. The hero cuts...
    Rent or Buy your Future. In Writing.
    By Scott Hornstein
    • Nov 25, 2019
    • 1 min

    Rent or Buy your Future. In Writing.

    A lot of time and effort is spent these days on posting to social media and cultivating your list of followers, likes and eyeballs. But...
    I wrote a blog post. Isn’t that enough?
    By Scott Hornstein
    • Nov 11, 2019
    • 1 min

    I wrote a blog post. Isn’t that enough?

    “What’s the point? I wrote a blog that answered one of the biggest problems in our industry. Isn’t that the point? “I’m here to run my...
    Write or Wrong?
    By Scott Hornstein
    • Oct 21, 2019
    • 1 min

    Write or Wrong?

    Business blogging falls under the heading of “thought leadership." Here’s what Forbes has to say: "Thought leadership has become...
    OK, I’ve Started a Blog, Now What Do I Write About?
    By Scott Hornstein
    • Aug 21, 2019
    • 1 min

    OK, I’ve Started a Blog, Now What Do I Write About?

    Usually the first few blog posts are easy. You’ve been thinking about this a long time, you have headlines in your head and perhaps...
    Having Trouble Deciding What to Blog About?
    by Scott Hornstein
    • Jun 18, 2019
    • 1 min

    Having Trouble Deciding What to Blog About?

    Usually the first few blog posts are easy. You’ve been thinking about this a long time, you have headlines in your head and perhaps...
    Content is King, Or Not
    By Scott Hornstein
    • Feb 4, 2019
    • 1 min

    Content is King, Or Not

    The quote “content is king” is from an essay Microsoft founder Bill Gates wrote in 1996. In it, he describes the future of the Internet...
    Sales and Marketing, Marketing and Sales
    By Scott Hornstein
    • Jan 14, 2019
    • 2 min

    Sales and Marketing, Marketing and Sales

    Your blog, your thought leadership, every piece of copy you produce has 2 objectives: * One is marketing – to generate awareness and...
    It’s Tough Out There
    By Scott Hornstein
    • Dec 10, 2018
    • 1 min

    It’s Tough Out There

    Making an impression, getting your word out, finding and engaging prospects, gets tougher every day. It seems that there are fewer and...
    What is your true competitive differentiator?
    Scott Hornstein
    • Oct 11, 2018
    • 1 min

    What is your true competitive differentiator?

    As you look at the marketplace, what really distinguishes you from the rest of the bunch? If it’s price, you’ve got a big problem,...
    Copywriting is Easy.
    By Scott Hornstein
    • Jul 10, 2018
    • 1 min

    Copywriting is Easy.

    Copywriting is easy. You just put your fingers on the keyboard and look at the screen until little drops of blood appear on your...
    Shall We Dance?
    Scott Hornstein
    • May 14, 2018
    • 1 min

    Shall We Dance?

    Clearly there is magic in dance. Partners become a team, and the team is clearly more than its parts. My wife and I decided to take...
    Editing Your Blog
    By Scott Hornstein
    • Apr 26, 2018
    • 1 min

    Editing Your Blog

    Another way of looking at the editing process is to consider it the smell checker – do this to find out what stinks. It’s a completely...
    Everyone is a copywriter. No?
    By Scott Hornstein
    • Feb 7, 2018
    • 1 min

    Everyone is a copywriter. No?

    Recently I was listening to an interview with Willie Nelson, one of the greatest songwriters ever. The interview was taking place on his...
    3 Tips to Improve Your Writing
    by Scott Hornstein
    • Dec 27, 2017
    • 1 min

    3 Tips to Improve Your Writing

    Give me one clear, declarative sentence that tells me the value of what you are about to write. Why should I read it? Why should I care?...
    Direct mail?  Eeew.
    By Scott Hornstein
    • Dec 6, 2017
    • 3 min

    Direct mail?  Eeew.

    An old proverb says that the eyes are the windows to the soul. Sometimes, when in a marketing discussion I have said the words direct...
    Bogged Down in Blog
    Scott Hornstein Adrian Miller
    • Oct 30, 2017
    • 2 min

    Bogged Down in Blog

    In the best case, regularly scheduled blog posts give you an opportunity to demonstrate your genius and insight over time. It allows you...
    How to Pick Your "Ghost" Writer
    Scott Hornstein
    • Oct 20, 2017
    • 1 min

    How to Pick Your "Ghost" Writer

    I once heard the commitment to writing a blog described as standing under an airplane propeller. You dodge one, but here comes another. A...
    Triangulating B2B Prospecting Success
    Scott Hornstein
    • Sep 5, 2017
    • 3 min

    Triangulating B2B Prospecting Success

    The better you understand your b2b prospect, the more efficient and effective your prospecting will be, and no one silo or point of view...
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