How to Pick Your "Ghost" Writer
I once heard the commitment to writing a blog described as standing under an airplane propeller. You dodge one, but here comes another. A blog cannot possibly be effective if it isn’t posted.
Similarly, it must be cohesive, clear, and relevant. Partnering with a professional writer may turn a chore into a rich source of customer involvement.
Here are three quick tips in picking a “ghost” writer:
• Find a storyteller. Find someone whose writing holds your attention, writ