Give me one clear, declarative sentence that tells me the value of what you are about to write. Why should I read it? Why should I care? Your title and first sentence are in here.
Write in short sentences, within short paragraphs (try the 4 line rule – if it’s over 4 lines, no one will read it). Use short easily understood words.
This is a story. You need a beginning, a middle and an end. And at the end, I should feel satisfied that you gave me the value you promised in tip #1.
Writing is easy. You just sit at the keyboard, looking at the screen, until little drops of blood appear on your forehead.
Which brings us to tip #4. Hire a professional.