Everyone is a copywriter. No?

Recently I was listening to an interview with Willie Nelson, one of the greatest songwriters ever. The interview was taking place on his tour bus.

He said that early in his musical career he was invited to join Ray Price’s touring band, as a bass player. The interviewer said, but you’re a guitar player. Can you also play bass? Willie said, “can’t everyone?”.

Everyone on the bus, including the interviewer laughed. The answer, as Willie and Ray soon found out, was no.

Similarly, can’t everyone write copy? I think it depends. There’s a big difference – if it’s a personal creative outlet that enriches your life, or a business strategy to bolster your competitive differentiation and create engagement.

If the purpose is professional, take a note from Willie and hire a professi