• By Scott Hornstein

Copywriting is Easy.


Copywriting is easy. You just put your fingers on the keyboard and look at the screen until little drops of blood appear on your forehead.

Ouch.

You don’t ever want it to get to that point, where even thinking about the next blog post opens the Solitaire app on your phone. It may not be the biggest thing in your life or business, but it is certainly important in attracting and engaging customers, prospects and customers. It is critical in developing your competitive differentiation.

When you begin writing a blog it feels organic. Likely you have a page or note full of crackling ideas. Developing the first one, two, or three feels good. Your starting to hit your stride, find your voice, analyzing trends and events in new and exciting ways.

Then your stride hits a wall. Everything in the world becomes more important, urgent in fact. When you look at your list of ideas, nothing strikes you. When you look at the screen, nothing appears. Motivation has left the building.

Yet, you have important things to say, and an important obligation to your business to keep the blog active and interesting – and a compelling representation of you and your business.

At WordsWork Copywriting we have the skill and discipline to take your ideas and craft them into a consistent calendar of communications, freeing you to do what you do best.

Instead of moaning, let us borrow your voice and tell your story. Consistently. Professionally


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1.516.445.1135

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Wordswork Copywriting

43 Park Avenue

Port Washington, NY 11050

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