Do you fix your own computers? Do you do your own taxes? Do you paint the outside of your house? If you’re like most business owners, the answer is probably no at least not anymore. You learned a long time ago that some jobs are too important, too technical, or too high-risk to leave to YouTube tutorials and crossed fingers. So why is writing your marketing content any different? Every week I talk to smart, capable entrepreneurs who tell me: “I’ll just write my own website.” “I’ll get around...

We’re eight days into the new year. ·      Not “sometime in January.” ·      Not “after things slow down.” ·      Not “once I get organized.” Eight days in. So let me ask you something and respond honestly: How much content have you created so far? If the answer is none, or a vague idea scribbled in a notebook, or “I meant to”, you’re not alone. But here’s the hard truth:   Waiting to create content is already costing you business, and the longer you wait, the more ground you give up.   The...

Can we talk about how serious  content has become? Everywhere I scroll, it’s heavy. Thought leadership and economic uncertainty. Burnout and algorithms mixed in with strategy. Important? For sure, but is it necessary all the time? Absolutely not. The holidays give us permission to loosen the grip. After weeks (or months) of “Season’s Greetings,” goal-setting posts, reflective essays, and year-end recaps that make us squeeze our eyes shut and feel oddly stressed, maybe it’s time to take a...