A lot of time and effort is spent these days on posting to social media and cultivating your list of followers, likes and eyeballs. But to some extent, you're spending your time improving a rental property.
The platform, the avenue of communication, is someone else’s and at the end of the day, they are the ones reaping all the benefit. The flip side is that to further their own interests, they could change the rules of their game at any moment.
Should something like that happen, and it’s far from impossible that rules could be changed to enhance their profitability or shield them from criticism or legislation, what happens to your investment? There is simply no way to know.
However, if you invest your time and effort in bringing your unique viewpoint, experience and expertise directly to your customers and prospects, you’re cementing the direct relationship, which you own.
We can help.
We are professional business storytellers. We can find your voice, channel your competitive differentiation, and produce involving narratives that sing your song.