Triangulating B2B Prospecting Success
The better you understand your b2b prospect, the more efficient and effective your prospecting will be, and no one silo or point of view within the company is going to give you the “who”, “what”, and “why” of prospects and the buying process. The answer is to triangulate intelligence, or we are no more effective then the blind men of poetry, trying to determine what an elephant really “looks like”, each by touching the strange beast once, each from a different angle. Let’s pr