November 11, 2019

“What’s the point? I wrote a blog that answered one of the biggest problems in our industry. Isn’t that the point?

“I’m here to run my business, not write blogs. Boom.

“What does writing really contribute?”

My turn:

Blog posts, articles, white papers fall under the heading...

November 4, 2019

Being a great writer is a terrific skill to have.

Good writing can help you to get that job interview, communicate with sympathy when sending a condolence note, and create fabulous reports and documents for work.

But being a great writer doesn’t mean you will be great at...

October 28, 2019

Is eavesdropping ever acceptable? Probably not, but yesterday I couldn’t help myself. I was in the doctor’s office and it was buzzing with phone calls, patients walking in and out, and an office staff that seemed just a wee bit overwhelmed.

I noticed that one of the adm...

October 21, 2019

Business blogging falls under the heading of “thought leadership."

Here’s what Forbes has to say:

"Thought leadership has become increasingly important in business.  

Executives, marketers and salespeople alike recognize the importance of establishing a presence with...

October 9, 2019

One of the things that makes your business really unique, one of your standout competitive differentiators is, well, you.

Your experience, your expertise, war stories, your advice all make you unique. Here’s a quick guide to what makes a business blog successful.

The top...

October 2, 2019


It’s a strategy that can get you visibility and recognition. When the content is interesting, beneficial and positions you as a subject matter expert, it can also help to get you new business.

But what if you have difficulty presenting your thoughts and ideas in...

September 25, 2019

Most of the time when I tell people that I write content for a living they look at me like I was some sort of miraculous creature possessed with unimaginable skills.

They ask me when I find the time to write knowing that I have another business, how I get my ideas and h...

September 18, 2019

There are many articles, books, instructional videos and consultants that effectively share insights and direction on how to create content for your blog or newsletter. I’ve read many of them and have written a few too.

I think that some tend to make things more complic...

September 11, 2019

Are you the type of person that can do their writing in Starbucks or some other equally noisy location? Can you pretty much ignore everything and lose yourself in whatever it is you're writing?

Yep, I'm that person.

Maybe it comes from having had kids and pulling off ext...

September 7, 2019

I get it. Not everyone likes to write and for many, they'll do almost anything else rather than get started on writing that blog or letter.

Need to organize the supply closet.

Sure, I'll get right on it.

Do that expense report.

Heck, it’s good to know where those dollars g...

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October 28, 2019

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