Do you fix your own computers? Do you do your own taxes? Do you paint the outside of your house? If you’re like most business owners, the answer is probably no at least not anymore. You learned a long time ago that some jobs are too important, too technical, or too high-risk to leave to YouTube tutorials and crossed fingers. So why is writing your marketing content any different? Every week I talk to smart, capable entrepreneurs who tell me: “I’ll just write my own website.”

We’re eight days into the new year. ·      Not “sometime in January.” ·      Not “after things slow down.” ·      Not “once I get organized.” Eight days in. So let me ask you something and respond honestly: How much content have you created so far? If the answer is none, or a vague idea scribbled in a notebook, or “I meant to”, you’re not alone. But here’s the hard truth:   Waiting to create content is already costing you business, and the longer you wait, the more ground you

Can we talk about how serious  content has become? Everywhere I scroll, it’s heavy. Thought leadership and economic uncertainty. Burnout and algorithms mixed in with strategy. Important? For sure, but is it necessary all the time? Absolutely not. The holidays give us permission to loosen the grip. After weeks (or months) of “Season’s Greetings,” goal-setting posts, reflective essays, and year-end recaps that make us squeeze our eyes shut and feel oddly stressed, maybe it’s ti

Facts inform and logic convinces, but storytelling makes people care. And in a world drowning in content like blogs, posts, emails, white papers, pitch decks, caring  is the real differentiator. Storytelling isn’t fluff. It isn’t “soft.” It’s not something reserved for novelists or brand campaigns with seven-figure budgets. Storytelling is one of the most powerful business tools you can use, and it consistently outperforms every other form of writing for one simple reason and

“I don’t have time to write.” If I had a dollar for every time I heard that, I’d have a slew of airline tickets sitting on my desk ready to be used, a beach house (make that 2 beach houses, one close by and the other in Sicily), and I'd pay off the mortgage for my son. When you say you don’t have time, you’re not wrong. You’re running a business and servicing clients. You’re selling, networking, invoicing, fixing, creating, and problem-solving before most people finish their

If you run a business here's the truth you already know deep down: Visibility and consistency are everything. In today’s overcrowded, scroll-happy world, your audience won’t remember you simply because you're good at what you do.  They remember you because they see  you. They trust you because they hear  from you. And they buy from you because you show up , long before they’re ready to sign on the dotted line. That means creating content consistently, not just when inspiratio

Coming up with LinkedIn post ideas on a regular basis can feel like exhausting. Not impossible but not fun, either. And yet, content matters. It builds your brand, attracts your people, reinforces your expertise, and keeps you top-of-mind even on days when you’re running on caffeine and an optimistic heart. Here are 35 LinkedIn post topics that are smart, professional, and delightfully out of the ordinary. No “hustle culture.” No “rise and grind.” No “Look at my success.” Ju

You wouldn’t think professional content writing and grandparenting have much in common, unless you’ve spent time with grandchildren. Then you know that tiny humans are basically master classes in creativity, curiosity, and unfiltered communication. They don’t overthink. They don’t talk themselves out of trying something new and they don’t get stuck in perfection paralysis. They just go. My grandchildren have taught me more about writing content than most courses, conferences,

The truth no one likes to admit out loud is that even seasoned writers, the ones with decades of content under their belts, multiple books in the rear-view mirror, and a Google Drive full of drafts, occasionally stare at a blank screen with a silent scream in their throat. (Mmm, sounds like me.) I write for a living, and still have “I-got-nothing” days. Lucky for me (and for you), I’ve built a trusty little arsenal of idea-generating methods. Ten of them, in fact. And because

If you’re a small-business owner or solopreneur, chances are you’ve felt that uncomfortable twinge when someone suggests you outsource  your writing. “But no one can write like me.”“I should be doing this myself.”“What if it sounds nothing like my voice?”“Is this really worth the money?” You’re not alone. In fact, almost every client I work with starts here standing on the edge of the “I-need-content-but-I-don’t-want-to-let-go” cliff. And I get it. Your business is personal.

Not burned out, just tired. Even the most passionate writers and content creators hit a wall sometimes. You know the feeling, your brain’s fried, your creativity’s hiding, and the blinking cursor feels like it’s mocking you. Congratulations, you’ve met blog burnout. But before you throw in the towel (or the keyboard), know that it happens to everyone. The key isn’t to avoid it entirely, but to recognize it early and know how to bounce back. Here's what I do: 1. Take a Breathe

Have you noticed how many people write as if they’re their dog, cat, or other beloved furry family member? “My mommy took me to the park today!” “Mommy says I’m the best boy ever.” “Mommy needs coffee.” It’s cute, it’s personal, and it’s everywhere, from Instagram captions to business blogs. But the million-dollar questionis, does it work? Does writing in the “mommy voice” actually get more engagement or does it risk making your message sound less professional or even infanti

Writing is an act of vulnerability. Even when it’s not your story, even when the words belong to someone else, there’s an intimacy in it. You’re slipping into their clothes, borrowing their voice, stepping into their mindset, and saying, “I see you. I hear you. I can help you tell this story the way you want it told.” That’s not easy.It ’s a blend of intuition, psychology, and trust and it’s personal. When I write for clients, I don’t just think about what they do ; I think a

Clichés. They start out punchy, but over time they lose their flavor and worse, they stop sounding like you . Here are 5 that show up in business writing way too often and might not be doing you any favors: “Age is just a number.” It’s meant to be empowering, but it’s also dismissive. Age isn’t  just a number, it’s experience, perspective, resilience, and a few damn good stories. Don’t erase your hard-earned miles because they’re what make you credible. “I crushed it!” Yay, y

If I had a nickel for every time I’ve heard someone say, “It’s all about storytelling,” I could buy a small island and name it “Once Upon a Time." It’s the buzzword of the decade. Marketers use it. Coaches use it. Real estate agents, insurance agents, dog walkers, tech founders, everyone’s a “storyteller” now. But what does that actually mean? Because it’s not just about starting your post with “When I was seven…” Storytelling: The Oldest Marketing Strategy in the World Long

Letting someone else write for you feels weird. Especially your posts, the ones that are supposed to sound like you . You’ve built your...

You hit publish on your latest LinkedIn post. You spent time shaping the words, picking the right image, maybe even re-reading it a few...

Content creation can feel like a hungry beast. You feed it a blog, and suddenly it wants a video. You feed it a video, now it wants a...

If you’re running a business, you’ve probably said (or shouted) this at some point: “I don’t have time to write content!”   And guess...

Back when I ran my sales training and consulting company, I had a strategic plan that was big clients, diverse industries, long-term...