There are a lot of people writing content right now. Some are good. Some are "interesting" and some are bland and hit “post” because AI wrote it and that means it must be good, right? So what makes me different? I don’t just write content. I see content through a sales lens and that changes everything. Content Isn’t the End Game, It’s the Opening Move. Most content creators focus on one thing:getting attention. Clicks, likes, and maybe even comments. That’s grand but attentio

You’re posting and showing up, and yet, nothing is happening. No meaningful conversations or steady stream of prospects or referral sources. If that sounds familiar, you’re not alone. I hear this all the time from solopreneurs, entrepreneurs, and small business owners. They're frustrated and sad, and that only serves to compromise their desire and energy to create content. The Real Job of Content and Hint, It’s Not Just Posting Most people think content is about “being acti

Let’s not pretend this is something it’s not. This is a self-promo post, and I’m perfectly fine with that because I believe in what I do, know the results it can drive, and I genuinely want you to succeed. If you’re a business owner, founder, or professional trying to get your message out there, you already know content isn’t optional anymore. It’s how people learn about you, trust you, respect you, recognize your subject matter expertise, and ultimately decide to work with y

You've probably sat down to write a LinkedIn post, a blog article, or an email newsletter and thought: "This should take me twenty minutes." Two hours later, you've deleted the draft three times, scrolled Instagram instead, bought something on TikTok, and told yourself you'll get to it tomorrow. Sound familiar? You're not lazy or bad at writing, but you're insecure and there are very specific reasons why. Here are the five psychological traps that make content creation feel

I’m a mom and I’m also a grandmom, ( gamma to the littles), and Mmm, I can’t say one is better than the other, but they are very, very different. Let me set the stage. I’m an only child, and I loved being an only child. I never imagined myself having more than one child, and yet, there I was. My first son turned two, and something shifted. I just knew there would be another, and there was exactly nine months later. As we know, life sometimes has a way of making decisions f

Like a baby takes small, uncertain steps while learning how to balance and eventually make it across the room, I’m taking baby steps too. Last year I made a big change. I closed a 30-year sales training and business development consultancy and launched a new company focused on copywriting and content. After three decades of doing something I knew inside and out, starting over felt both exciting and humbling. When you’ve been in business that long, you get used to operating wi

Becoming a grandmother wasn’t something I spent a lot of time thinking about. I assumed my sons would eventually get married and have children of their own, but it wasn’t a front-of-mind dream the way it is for some people. I was busy building a career, running businesses, traveling, networking, doing the things I enjoy in NYC, and loving every minute of it. Grandmotherhood , I assumed, would arrive, someday.a nd then suddenly, there it was. Like every grandparent before me

As you might expect, this is easily one of the most common questions I hear right now. It 's not “Should I use AI?” because that ship has sailed. The real question is: How do you use AI to write content without sounding like a robot or everyone else? Let me lead with you most absolutely can do this . Not all content generated by AI has to take your voice, chew it up and spit it out, replacing you with content that is zombie-like, without any affect at all. That being said,

For three decades, I ran a business development and sales training company teaching leaders, teams, and entrepreneurs the real work of building revenue. I loved consulting and training and was very good at it. And then something happened that I didn’t plan for. Covid hit and three of my five retainer clients were bought by larger companies. If you’ve ever worked in consulting, you know what comes next. When acquisitions happen, the new leadership comes in, budgets get “review

Content creation isn’t about being “famous.”It’s about being findable, b ecause if you’re invisible, people can’t hire you, refer you or even remember you. And they sure can’t think of you when an opportunity lands in their lap. It doesn't matter if you are the most capable, well-liked, experienced, and talented person in your industry but if no one sees you, you’ll lose business to someone who’s simply showing up more consistently. That's reality. Visibility creates attentio

Getting attention online isn’t hard. You can stir drama and yell in all caps. You can make bold claims that don’t hold up but getting the kind of attention that builds trust, and leads to real business takes something else entirely. It takes meaningful content. Meaningful content doesn’t have to be long, complicated, or overly polished. It just needs to be intentional, clear, and human. Here are 10 tips that will help you create content that not only gets noticed but actuall

AI isn’t here to replace your thinking. It’s here to support it but only if you use it correctly Here are 10 practical, effective ways AI can help you write better content without turning you into a robot: Clarify your thinking Use AI to organize scattered ideas into a clear structure before you write. (I do this with almost every article that I write.) Create strong outlines Start with a solid framework so you’re not staring at a blank page. Improve flow and readability As

Facts inform and data convinces, but stories move people, and movement, emotional, mental, behavioral, is where real connection begins. At WordsWork Copywriting, I’m often asked why I lean so heavily into storytelling when creating content for entrepreneurs, solos, and service-based businesses. The answer is simple, even if the execution is not and that's people feel before they think, and what they feel determines whether they stay, scroll, trust, or walk away. We Are Wired

Do you fix your own computers? Do you do your own taxes? Do you paint the outside of your house? If you’re like most business owners, the answer is probably no at least not anymore. You learned a long time ago that some jobs are too important, too technical, or too high-risk to leave to YouTube tutorials and crossed fingers. So why is writing your marketing content any different? Every week I talk to smart, capable entrepreneurs who tell me: “I’ll just write my own website.”

We’re eight days into the new year. · Not “sometime in January.” · Not “after things slow down.” · Not “once I get organized.” Eight days in. So let me ask you something and respond honestly: How much content have you created so far? If the answer is none, or a vague idea scribbled in a notebook, or “I meant to”, you’re not alone. But here’s the hard truth: Waiting to create content is already costing you business, and the longer you wait, the more ground you

Can we talk about how serious content has become? Everywhere I scroll, it’s heavy. Thought leadership and economic uncertainty. Burnout and algorithms mixed in with strategy. Important? For sure, but is it necessary all the time? Absolutely not. The holidays give us permission to loosen the grip. After weeks (or months) of “Season’s Greetings,” goal-setting posts, reflective essays, and year-end recaps that make us squeeze our eyes shut and feel oddly stressed, maybe it’s ti

Facts inform and logic convinces, but storytelling makes people care. And in a world drowning in content like blogs, posts, emails, white papers, pitch decks, caring is the real differentiator. Storytelling isn’t fluff. It isn’t “soft.” It’s not something reserved for novelists or brand campaigns with seven-figure budgets. Storytelling is one of the most powerful business tools you can use, and it consistently outperforms every other form of writing for one simple reason and

“I don’t have time to write.” If I had a dollar for every time I heard that, I’d have a slew of airline tickets sitting on my desk ready to be used, a beach house (make that 2 beach houses, one close by and the other in Sicily), and I'd pay off the mortgage for my son. When you say you don’t have time, you’re not wrong. You’re running a business and servicing clients. You’re selling, networking, invoicing, fixing, creating, and problem-solving before most people finish their

If you run a business here's the truth you already know deep down: Visibility and consistency are everything. In today’s overcrowded, scroll-happy world, your audience won’t remember you simply because you're good at what you do. They remember you because they see you. They trust you because they hear from you. And they buy from you because you show up , long before they’re ready to sign on the dotted line. That means creating content consistently, not just when inspiratio

Coming up with LinkedIn post ideas on a regular basis can feel like exhausting. Not impossible but not fun, either. And yet, content matters. It builds your brand, attracts your people, reinforces your expertise, and keeps you top-of-mind even on days when you’re running on caffeine and an optimistic heart. Here are 35 LinkedIn post topics that are smart, professional, and delightfully out of the ordinary. No “hustle culture.” No “rise and grind.” No “Look at my success.” Ju