In today's business world, online visibility is increasingly important, and the motto for Internet Marketing is "Content is King." While your content doesn't need to be long, it does need to be interesting, engaging, timely, relevant, and edited well.
To enhance your rank on the search engines, particularly Google, it also needs to be fresh. For your website to rank well, it also needs fresh content added regularly -- and the best way to make that happen is often by adding a blog.
Sales guru Adrian Miller has already written several posts for this blog about blogging -- here I'm adding a note on making sure your copy's grammar and punctuation perfect if you do it yourself.
We recommend using Grammarly's App for Microsoft iWindows or Mac and/or Chrome Extension, or both, to make it easy for yourself. The free App edits writing on your computer; the Chrome Extension edits what you write on the web. You can also get the business version for use by up to three people, and other bonuses.
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Grammarly allows me to have confidence that I have two pairs of eyes on everything that I write.” – Sara Hetyonk, HR Professional