• Adrian Miller

5 Down and Dirty Tips for Writing Effective Business Content





Content marketing can play an integral part in your marketing and sales endeavors by helping you to gain visibility and recognition as a subject matter expert. But quality counts and so, if you’re just starting on your content journey, here are some tips that can help improve the content that you are creating:


Be Interesting and Engaging


No matter what you are writing about, make sure that you write in an interesting and engaging manner. It doesn’t matter if the subject matter is “dry,” your content should still spark the attention of the reader and keep them engaged. If possible, insert a little humor or make the topic relatable by telling a story. Engage the reader right from the beginning by using a headline that immediately hooks them and has them wanting more.


Edit and Proofread Before Publishing


Nothing distracts a reader more than content that contains inconsistencies, typos, and blatant errors. Allow yourself the time to edit and proofread carefully in order to not undermine the relevance of your writing by having unfortunate errors.


Frequency Counts


Even the best writing will not compensate for a lack of frequency. Create a content calendar that is manageable, but if you find that maintaining the frequency is a problem, call in an outside resource before your visibility starts to fade.


Write for the Reader


I know that it seems sort of obvious, however, you must carefully align what you are writing to the interests and needs of the readers you hope to attract. Use verbiage that is familiar and accessible, and position your key points accordingly.


Have a Main Focus


Some articles and blogs seem to be all over the place, and it is difficult to get your hands around what the writer is trying to convey. Outline your message and the key points you wish to include in the article and stay in step with your outline. It’s the easiest way to keep from getting lost.


As the cliché goes, “content is king” so create your content carefully in order to reap the rewards from your increased visibility in the marketplace.

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