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Capturing Someone's Voice

People regularly ask me if I can write in someone else's "voice."

The short answer is "no, not really" and here's why:

The people that hire me to write for them haven't quite found their voice. They are subject matter experts, have scads of information and valuable thoughts, but are not certain how to express them; hence, they hire a writer (me!) to best present their ideas in their content.

Some folks don't understand that the market for whom they are writing is not interested in the intricate details of what they do or how they do it. I help make their ideas and information more easily digested so that the "everyone" can understand the gist of their content.

The idea of writing the way you speak eludes many non-writers. Their content is ponderous and pretentious, and they don't know how to fix it. I do:)

Of course I will try to sound like you, but I will do so in a way that is accessible, interesting, and relatable. I'll help you to win attention and recognition, and help build your fan base.

I'll capture the very best of you and present it perfectly.

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