• Adrian Miller

Content Remains King (and Queen) in 2021




I don’t know about you, but 2021 cannot come fast enough. It may feel difficult to look ahead when the “present” seems so gloomy but we must be ready for the New Year and all of the opportunities that it can bring.


With that in mind, content has never been so important. Since in-person meetings and events have been cast aside due to Covid, and businesses are struggling to stay afloat, leveraging the power of social media and email marketing is critical.


Social media and email marketing can be executed anywhere with a WIFI connection and can prove invaluable in helping you to:


· Become and stay visible and recognizable

· Position yourself as a subject matter expert

· Build a strong personal brand

· Stay on the radar screen of prospects, clients, and referral sources


If you are planning to make 2021 your year to create content, I recommend that you begin now so that you don’t go into January without a library of topics or articles that you can begin to share.


At this point, you may be thinking, what the heck should I write about? Well, that’s the easy part. Consider the following content suggestions:


1. “How-to do it” tips in your specific field of expertise

2. An interview with a person relevant to the people in your market

3. A spotlight on an employee, business contact or resource

4. A personal story with a business slant

5. Timely trends in your business

6. An infographic that shows a specific process in your business

7. Share content or video that is relevant to your audience (with appropriate credit, of course)

8. Review of a book or video

9. Advice about how you’ve been able to overcome a business challenge

10. Provide clarity about a common misconception in your field

And there’s more!


The key is to not get stressed when you’re creating your editorial calendar. Sit back, pour yourself an adult beverage (or not!), and let your mind slowly wander. Play some music, meditate, do yoga…you get the idea. For many, this is the best way to get their creative juices going.


For others, creating content is more of a chore and requires some due diligence at the computer and a certain amount of research and planning. It might not be as much fun, but the work gets done. That works too.


Yet for others, the whole idea of creating an editorial calendar and planning content for months into the future is overwhelming. The good news is that these folks are realistic and know themselves well. They understand that consistency is the key to success and know they won’t be able to make this work. In some situations, it’s a case of “been there, done that.” They’ve declared to themselves and others too that they will be incorporating content into their marketing and sales endeavors They try it for a bit but then the reality of the situation hits:


They don’t like writing content

They have no time to write content

It becomes apparent that writing isn’t one of their core strengths


If that’s the case, the even better news is that they have options, such as:


Outsource the content development

Hire an in-house content developer

Use a “job shop”


Doesn’t it feel great to have options?!


What are your plans for 2021? Will content be included and if so, how will it get executed?


Let us know if we can help you? We’re developing our content plans for 2021, including some special promotions to launch the year. Hope to connect.

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