I Don't Do Auto Repairs. Do You?


It's a crazy thing. I do lots of writing for clients, including blogs, newsletters, articles, social media posts, and websites. For some of these clients, I've helped to fill their pages for 5 years or more, and toil quietly in the background, never once spilling the beans that I do their writing for them. That's the way they want it.


I understand their concern, I really do, but here's the thing, why is it a problem for them to admit that writing isn't one of their skills, or that they don't have the time to do their content, focusing instead on more mission-critical work that must get executed.


Is the thinking that writing is so easy, everyone should be able to do it themselves?


I don't do my tax returns, fix my car, paint my house or a myriad of other things that I outsource to others. Of course, I COULD learn to do all of those things if I wanted to, but I don't. I wish to spend my time in other endeavors as do my clients for whom I do their writing.


I'm NOT the subject matter expert in their field, they are, I just express it more effectively than they do. That being said, I would never try to do interior design for your home, guide you in a legal matter, offer up transportation options, because after all, I'm not skilled in those areas.


But write for the experts, sure I can.


So, don't feel that it is a mark of excellence that you do your writing, and don't waste your time doing it if it makes you cranky or takes you away from something more important.


Outsource to someone else that can take your brilliance and make it resonate for the readers because that is exactly what we do. We showcase YOU, most often better than you could yourself.


There's nothing to be ashamed of, honestly, but I still won't tell!

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