"The greatest teacher, failure is."
Succinct, absolutely and dismayingly true. My guess is we can all attest to this. I’ll also guess that we’d all like to stiff-arm failure and run directly, and unimpeded, into the end zone, arms in the air in absolute triumph.
The old adage, nothing lost, nothing gained, is as true as if Yoda said it.
In fact, the worst thing you can do is to be so afraid of failure, that you do nothing. Let me share with you the words of one of my first bosses – Scott, if you are out there trying a bunch of things, and you wind up with some that worked and some that didn’t, we’re going to get along fine. But, if you sit at your desk and only do what’s asked of you, I’m going to have a problem.
Here's what you need
· Positioning that creates strong and urgent competitive differentiation
· Marketing that is responsive to the rapidly-changing marketplace
· A real-world sales plan and the training you need to get there.
These may not be your strong suits, but they are nevertheless the steps to success for a small business or solo-preneur. There is no sin in turning to trusted, experienced professionals, but there could be hell to pay if you don’t.
“Do, or do not. There is no try.”