Whew, well it would be kind of crazy for me to write ANYTHING at this point in time without mentioning the elephant in the room (aka the current Covid 19 pandemic).
The business world as we know it has changed and it’s pretty much a foregone conclusion that the will be changed once we emerge from our homes.
Small business and global brands too, will have to re-engineer how they go to market and more stringently assess the results of all of their past and current marketing and sales endeavors.
Of course this type of evaluation isn’t really new, it’s simply that it is even more imperative at this time.
For small companies and solopreneurs, the need to be visible and build credibility has never been more important. Using blogging and social media as a tool to gain recognition is a smart strategy.
The time to act is right now. More people are on their screens than ever before. We are tied to our devices devouring information in any manner of ways and building your “gravitas” by virtue of your subject matter expertise is an effective way to generate increased interest in your product or service.
Don’t waste time thinking about “why” you can’t do it. All of those obstacles can be overcome and if you don’t believe me, just reach out by phone or email and I’d be happy to answer any questions you might have.