By Adrian Miller
Generating visibility and recognition used to require a hefty budget and a comprehensive marketing program.
Today, not so much. Social media has (sort of) leveled the playing field and solopreneurs can now find themselves sharing everyone’s Facebook newsfeed with the likes of global brands.
But not so fast. Just showing up doesn’t accomplish much of anything. Where, when and how often you post will play a big role in your success but the key factor that will determine your ultimate success is “what” you post - your content.
And that’s where the global companies can leave the rest of us behind for these companies have marketers and writers on staff and PR firm and advertising agencies at their beck and call.
The rest of us, well, not so much. We have to take charge of this initiative by ourselves.
Or do we?
Running your own social media and writing your blogs and newsletter means that you must have 2 important things:
· The time to create and post relevant content
· The ability to write ongoing content
Many people can do their social media on their own and not run out of the time and stamina required to do all of the other, mission-critical aspects of their business.
For everyone else, you have options. You can use an outsourced service to handle your social media or you can hire an in-house resource to do this work for you.
There are no hard and fast rules. Evaluate your personal situation carefully and make your decision based upon your unique needs and wants.