I enjoy writing. It’s what I do when my thoughts are spiraling out of control and there are piles of things that I must complete by the end of the day.
It might sound silly but it’s my “quiet” place where the need to focus keeps me from jumping from one thing to another.
I know that for a lot of people the very last thing they want to do is sit down, focus, and create content of any kind. Whether it’s because the words don’t come easily or because they have other mission-critical work to do, the idea of writing their own content prompts stress and anxiety.
I feel that very same way when I have to look at QuickBooks, but that’s a story for another day!
The splendid news is that you don’t have to create your own content because there are options galore, including the following:
Outsource your content development to freelancers that can be sourced on sites like Upwork (www.upwork.com) or Fiverr (www.fiverr.com).
Outsource your content development to a company that provides writing services for clients in your specific business or profession, or across a diversity of businesses, such as www.phoneblogger.net or our companyJ
Post links to articles and videos and include your personal commentary about the material.
Interview subject matter experts and post the interview as a blog or newsletter article.
Record and post short 1-minute videos. (Often people that don’t like to write will be more comfortable doing a short video.)
Post content from guest bloggers.
Create and post informational infographics.
These days content is important for your visibility, recognition, and reputation, and you will do yourself and your business a great disservice if you are not on the radar screen of your clients, prospects, and referral sources.
Don’t let your antipathy towards content creation keep you from being seen.
Experiment with these options, see what works best for you, and stick with it.
Consistency is critical and if writing j isn’t your thing, it’s best to take it off of your plate.