• Adrian Miller

It’s important, write now!




By Scott Hornstein


What the world needs now is communication between humans. Not B2B or B2C, person to person. Relevant, authentic and human.


People want to hear from you. They want to hear what you think, not a sales pitch, but what you think, what makes you, you.


At the moment there are only 2 good choices: pick up the phone, and write.


Talk to your most important relationships, and don’t go dark on the rest. Write them a personal note, write to ask how they’re doing, write to crystallize your thinking on important topics such as:


· What trends are here to stay

· Has Covid-19 erased the sales cycle

· How can your customers keep their customers

· How is it we’re all going to stay in business


We can help you to put the right words on the blank screen, the words that represent you and your unique point of view. Relationships want to be reignited, to be deepened. The written word can go a long way.


It’s a matter of staying relevant, authentic and human in the face of this chaos, and reaching out. After all, what would hearing from an old business friend do for your day.

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