It’s Never Too Late to Do What You Were Always Meant to Do

For three decades, I ran a business development and sales training company teaching leaders, teams, and entrepreneurs the real work of building revenue. I loved consulting and training and was very good at it.

And then something happened that I didn’t plan for. Covid hit and three of my five retainer clients were bought by larger companies.

If you’ve ever worked in consulting, you know what comes next. When acquisitions happen, the new leadership comes in, budgets get “reviewed,” and anything that looks like an outside service can suddenly be considered “redundant.” It didn’t matter that I’d delivered results and it didn’t matter that the relationships were solid. Their world changed and mine changed with it, and while I could have scrambled to replace those retainers and keep going in the same lane, something inside me said DON'T, and not because I couldn’t, but because I didn’t want to.

When the Universe Pushes, Sometimes It’s a Gift

I don’t romanticize losing clients. It can mess with your head, leading to a loss of confidence, financial security, stability, and identity. (It did for me.) Once I got over the initial shock, I realized I didn’t want to rebuild the same business again. I wanted to build the business I’d been quietly building in the background for years, because even when I was “doing sales,” I was writing all along.

I was writing messaging and training materials, scripts and marketing and sales materials too,

and even before that I was writing as a kid. I started writing when I was young, and I never really stopped. Some people grow out of it but I didn’t. I just filed it away under “hobby.”

So I Leapt

I looked at my skills and at what people were already asking me for. I looked at what lit me up and then I birthed WordsWork Copywriting. Now I help people communicate and get attention and I do it through:

• Social media content (especially LinkedIn)

• Blog posts

• Newsletters

• Sales materials

• Websites

• Brand messaging

• Content strategy

  
  

Let me stress that attention and visibility aren’t “nice to have” anymore, they're the engine that runs the trust train that will take you to clients.

Reinvention Isn’t Just for the Young

It’s never too late to do what you love especially if it’s something that has been living in the background of your life for years. Sometimes we think reinvention has to be dramatic, like you wake up one day and become a totally different person, but in reality the best reinventions are the ones where you finally stop ignoring the thing you’ve always been good at and you start taking it seriously.

If You’ve Read This Far, You Might Have Some Unresolved Needs

People connect with me because they:

• Want help with their writing

• Want their business to be more visible

• Want their message to sound "real"

  
  

I’d love to talk, no pressure, just a real conversation about where you are and where you want to go. Life is short, and you deserve to spend it doing something that feels like you. Lean in with your heart.The rest will catch up.