The Vulnerabilities of Writing, (Especially When It’s for Someone Else)

Writing is an act of vulnerability.

Even when it’s not your story, even when the words belong to someone else, there’s an intimacy in it. You’re slipping into their clothes, borrowing their voice, stepping into their mindset, and saying, “I see you. I hear you. I can help you tell this story the way you want it told.”

That’s not easy.It’s a blend of intuition, psychology, and trust and it’s personal.

When I write for clients, I don’t just think about what they do; I think about what they mean. What they want people to feel when they read it. The rhythm, the cadence, the tiny phrases that make their sentences sound like them and not like anyone else on the internet.

There’s a particular kind of pressure that comes with that and it's the good kind. The kind that keeps you honest and reminds you that writing, at its best, is connection.

Connection is built on vulnerability.

When I take on a new client, I’m asking them to open up a little and to show me what matters to them, what they want their audience to know, and what makes them tick. I need to hear the way they talk, the words they gravitate toward, the little phrases they repeat without even realizing it. That’s the raw material I use to make their message sound human, compelling, and, above all, true.

Because anyone can write words. But it takes a real partnership, and a bit of bravery from both sides, to create words that move people.

So yes, writing is vulnerable.It’s exposing.And for me, it’s the most rewarding work there is.

I’m a writer who sees everything through a sales lens, where every sentence should not only sound like you, but should do something for your business.

Would that benefit you?