• Adrian Miller

Writing Content is a Long-term Endeavor




Are you impatient? Do you think that content marketing is a short-term “initiative” whereby you’ll see “results” within a few weeks months?


It might seem silly, but I’m asked those questions fairly often along with:


How often do I need to write my content?

Is once a month enough?

Can I buy (canned) content?


You get the idea and while I’m not an expert, I do know for a fact that creating content is one of those things that you need to do regularly if you want to build visibility and recognition and see some potential ROI from your efforts.


Best of all, you should love to write; second best, like to write and if you don’t, you should seriously consider outsourcing the work. No question about it, it’s stressful to know that you need to keep doing something and you dislike doing it.


Consider these 5 tips to help keep you on your path:


1. Create an editorial calendar. Having a due date can help to keep you moving forward.


2. Maintain a list of potential topics. Sometimes the most difficult step is “coming up” with something to write about.


3. Start writing when it “feels” right. Don’t force yourself to write when your head isn’t into it. Pick the right time of day for YOU and don’t necessarily follow the rules set by the time-management gurus.


4. Celebrate small successes such as when contacts tell you that they read your blog, or if your blog receives lots of positive comments on social media.



5. Be realistic. Don’t beat yourself up because some of your posts don’t get as much engagement as you’d like. Very often, there’s no real answer as to why some posts do better than others. Just keep at it and re-purpose the posts that don’t do as well as you anticipated. These posts very often do better the second time around and no one remembers that you posted them before!

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