Regardless of how proficient you are at creating content you also need sales skills in order to ultimately bring your product or service to market. For many individuals the very act of “selling” makes them uncomfortable and so they hide behind email, blogging, and other types of marketing strategies to build their business. Unfortunately content can’t do it alone. Business development is a process and if you deploy exquisite marketing, and marry it to an exceptional sales str

I’m not one for rules and regulations, and I don’t much follow any sports except hockey, but one thing I do know for certain is that most sales reps do better and sell more if they have a sales playbook. The playbook doesn’t have to be an elaborate document although that’s perfectly fine too but in my 29 years of sales training and consulting I’ve found that simple is usually better and simple gets followed more often too. Here’s what you should include in your playbook: Who

In today's challenging marketplace, successful selling requires much more than just presenting a product or service to a prospect. A salesperson is increasingly expected to be a complex hybrid of marketing specialist, consultant, customer service representative, and confidant to make a sale and maintain a customer. It's time for a reality check. Salespeople are simply a dime a dozen. However, trusted resources and business partners are hard to find and definitely worth their

We're more than content creators for our clients. We're content consultants. We're sales consultants. We help our clients develop written materials that ultimately lead to more sales. We know how to strategically choose topics and words for newsletter articles, blog posts, social media, presentations, speeches, press releases, or whatever else we write that aim for the ultimate result, over time, of improving our clients' sales performance and bottom line. #pressreleases #sa