Regardless of how proficient you are at creating content you also need sales skills in order to ultimately bring your product or service to market.
For many individuals the very act of “selling” makes them uncomfortable and so they hide behind email, blogging, and other types of marketing strategies to build their business.
Unfortunately content can’t do it alone.
Business development is a process and if you deploy exquisite marketing, and marry it to an exceptional sales strategy and competencies, you have a good chance of being successful.
Prospecting, touch point management, demonstrating value and benefits, probing, overcoming objections and closing are some of the core components that must be perfected in order to sell effectively.
How do you feel about your own sales strengths? Can you explain, persuade and close successfully?
Download a copy of my book The Blatant Truth: 50 Ways to Sales Success (www.theblatanttruth.com) and pick up a few tips, tricks and techniques that can make you a better salesperson.