Can We Please Get a Little Silly With Our Content During the Holidays?

Can we talk about how serious content has become?

Everywhere I scroll, it’s heavy. Thought leadership and economic uncertainty. Burnout and algorithms mixed in with strategy. Important? For sure, but is it necessary all the time? Absolutely not.

The holidays give us permission to loosen the grip.

After weeks (or months) of “Season’s Greetings,” goal-setting posts, reflective essays, and year-end recaps that make us squeeze our eyes shut and feel oddly stressed, maybe it’s time to take a small vacation from seriousness. A brief sabbatical from content that feels like work to read, work to write, and work to react to.

Silly content belongs during the holidays.

Not sloppy or thoughtless, but light and playful. The kind of content that makes someone snort-laugh, smile at their screen, or think, I needed that today.

AI can actually help us do this well.

AI is often accused of making content cold, generic, or soulless. But when used intentionally, it can help us experiment with visuals, humor, exaggeration, and whimsy and without the pressure of perfection. It can spark ideas we’d never pitch to ourselves on a “serious” day. It can help us create a visual that makes us giggle, which is usually a pretty good sign we’re onto something. (See what I came up with courtesy of www.imwithshaw.com:) )

Silly content works during the holidays because:

• People are overloaded

• Attention spans are shorter

• Emotions are closer to the surface

• And everyone could use a break from being “on”

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Humor lowers defenses. Playfulness builds connection and joy cuts through faster than another polished paragraph about resilience.

This doesn't mean serious content disappears? Your expertise doesn’t evaporate because you posted something fun and your credibility doesn’t crumble because you showed personality. The opposite is often true because people remember the businesses that feel human.

Think of silly holiday content as a palate cleanser. A reminder that behind the brand is a person who laughs, experiments, and doesn’t take themselves too seriously all the time. Come January, we’ll get back to strategy, substance, and smart positioning. But for now let’s loosen the tie. Put a Santa hat on the brand. Use AI to play and create something that delights you first.

If it makes you giggle, there’s a good chance it’ll make someone else pause, and that’s still good content.