Finding Inspiration When You’re Fresh Out. Practical Tips for Getting Unstuck and Creating Content That Connects

Some days the creative spark just isn’t sparking.

You stare at the blinking cursor. You scroll. You walk the dog. You scroll some more. And still, nothing.

Whether you’re a small business owner, an entrepreneur, a marketer, or a personal brand in growth mode, you know you should be creating content. Social posts, blogs, newsletters, website updates don’t write themselves. And silence? Silence doesn’t grow your business.

So what happens when you’ve run out of things to say?

You find inspiration.

And not in a woo-woo, wait-for-the-muse way. You find it the same way you’d find your keys when you’re late. You look on purpose.

Here are 9 practical, repeatable, high-ROI ways to find inspiration and get your content flowing again.

1. Revisit Your Why

Yes, it sounds basic. But when you’re stuck, start by reconnecting with why you started your business in the first place.

• Who are you helping?

• What transformation do you offer?

• What do you want people to feel, do, or believe after working with you?

When you reconnect with your mission, the words start to flow. It’s not about being poetic, it’s about being real. Your story is your strongest content asset.

2. Mine Your Inbox for Gold

Your sent folder is a secret stash of content ideas.

• Check emails you’ve written to clients, prospects, or collaborators.

• Look for patterns in questions you answer again and again.

• Turn those answers into blog posts, FAQ sections, or LinkedIn carousels.

  
  

If one person asked it, a hundred others are wondering the same thing.

Pro tip: Turn those questions into content with titles like “5 Things My Clients Always Ask Me About [Your Topic]” or “What You Really Need to Know Before You Hire a [Your Role].”

3. Swipe from Your Own Past

Old posts, newsletters, or even past presentations are not throwaways. They’re starting points.

Update, expand, or reframe something you’ve shared before. Add a fresh perspective. Link it to what’s happening now.

No one is scrolling back to check if you said something similar in 2022. But they will appreciate a message that hits home in 2025.

4. Use the “Tiny Story” Technique

You don’t need a big win or dramatic failure to write a compelling post. You just need a moment.

• A conversation with a client that made you think.

• A walk that sparked a realization.

• Something your kid said that weirdly applies to business (this happens more than you’d think).

Tell the story in a few lines. Make the point. Invite your audience in.

Stories sell. Stories stick. Even tiny ones.

5. Create a Bank of Prompts

Smart creators don’t wait for lightning. They build a lightning rod.

Keep a running list of prompts you can return to when inspiration takes a coffee break. Here are a few to get you started:

• “One thing I wish more people knew about my industry…”

• “A myth I hear all the time (and why it’s wrong)…”

• “Here’s what I would do differently if I started my business today…”

• “The mistake that taught me the most…”

Fill in the blanks with your real-life experience. Add a CTA. Instant post.

6. Scroll with Intention

You’re already on LinkedIn, Instagram, or TikTok. Start paying attention to what sparks something in you.

Did a post annoy you? Great, now write about what you'd say differently.

Did someone’s story move you? Talk about why.

Engagement is the currency of social platforms. So when you’re inspired by someone else’s post, borrow the format, not the idea. Add your perspective and your voice. Your people will resonate with it.

7. Tap Into Your Network

Content creation doesn’t have to be a solo gig. Ask your audience what they want more of:

• Post a poll.

• Ask in your Stories.

• DM your clients and say, “What do you wish more people understood about what you do?”

You’ll get ideas straight from the source and you’ll show people you care what they think. That’s relationship-building baked into your marketing.

8. Look at What’s Performing

Check your analytics. What blog post got the most traffic? What Instagram Reel had the highest reach? What LinkedIn post sparked comments or DMs?

Repeat what’s working. Tweak the angle. Go deeper into the same topic. Content creation isn’t about constant reinvention—it’s about strategic repetition.

Don’t be afraid to double down on what already connected.

9. Hire a Pro (That’s Me)

Sometimes the best inspiration hack is knowing when to outsource.

If content feels like a chore, a struggle, or a second full-time job, you don’t have to keep DIYing it.

That’s where I come in.

I write content that:

• Reflects your brand voice

• Builds visibility and credibility

• Connects with your audience

• Saves you time (and headaches)

  
  

Whether you need blogs, newsletters, LinkedIn posts, sales pages, or a full content strategy, I’m here to make sure your business doesn’t go quiet when you run out of steam.

Here’s Your Inspiration Checklist

Reconnect with your why. Check your inbox and sent emails. Reuse and reframe old content. Share tiny, everyday stories. Build a bank of prompts. Scroll smarter, not longer. Ask your audience directly. Analyze what’s working. Get help from a pro.

Ready to Stop Staring at the Cursor?

Let’s get your message out of your head and into the world beautifully written, thoughtfully planned, and ready to grow your business.

Let’s talk about how WordsWork Copywriting can take content off your plate and put connection and conversion back into your marketing.