How to Stay Focused on Writing When Writing Isn’t All You Do (Especially When You Own the Whole Darn Business)

You’re the CEO, the COO, the marketer, the social media intern, the head of client happiness, and oh yeah, the person who also needs to write all the content for your business. And by content, I mean the blogs, newsletters, LinkedIn posts, website updates, emails, landing pages, thank you notes, captions, bios, and the list goes on.

Welcome to solopreneur life. You can do it all, right?

That’s the myth, anyway.

The problem is, most solopreneurs have built their businesses on hustle, grit, and an unshakeable “I’ll figure it out” attitude. That mindset gets you far but it also gets you into trouble when the to-do list gets longer than a Costco receipt, and writing slides to the bottom of it.

You’re Not Lazy, You’re Just Tired

Here’s the thing: not writing doesn’t mean you’re not committed. It doesn’t mean your ideas aren’t valid or your business isn’t important. It means you’re swamped. Your time is split between revenue-generating activities, putting out fires, managing clients, and occasionally remembering to eat lunch.

Writing is essential because it builds trust, boosts your visibility, and brings in business. But it’s also time-consuming, energy-zapping, and requires a level of focus that’s hard to come by when you're also trying to do five other things at once.

So what do you do when writing is critical but you just can’t make it happen?

Here are three solid moves you can make when writing isn’t happening and how to stay focused even when your brain wants to sprint in every direction.

Create a Content Bank on a Good Day

You know those rare moments when inspiration hits and you’re in flow mode? When you can actually string sentences together without screaming into the void? Use those moments to build a content bank.

Write short bursts of copy captions, intro paragraphs, catchy headlines, random thoughts you’d love to expand on later. Dump it all into a Google Doc or your notes app. When you’re slammed with client work and the well is dry, your past self will be your best friend.

Even 20 minutes of writing on a good day can give you weeks of usable content bits. You can later clean them up, expand them, or repurpose them into other formats.

This is productivity insurance for your brain.

(I have enough notes to create content for probably the next ten years. Much of it might not be usable, but the well is far from dry!)

Know When to Retreat and Hire a Pro

Writing is a skill. And while you may technically be able to write your own content, that doesn’t mean it’s the best use of your time. Especially when that time could be spent closing deals, delivering client work, or building systems to grow your business.

Outsourcing content doesn’t make you less of a founder. It makes you a smarter one.

A good content writer can capture your voice, understand your goals, and free you up to do what only you can do. Content keeps going even when you’re off living your life.

If you’re strapped for time, hate writing, or just keep procrastinating on it, hand it off. You’ll get better results with half the stress.

Set a “Content Power Hour” and Honor It

You’ve heard it before: schedule it or it won’t happen.

The same goes for writing. Block a weekly “Content Power Hour” on your calendar. One hour. That’s it. Turn off notifications, put your phone out of reach, and write.

It’s not about producing a perfect final draft. It’s about getting thoughts down, starting a blog, outlining next month’s emails, or reviewing what your writer has drafted for you.

You don’t need to be a monk about it. Just treat writing like a meeting with your business. Would you ghost a client meeting? No? Then don’t ghost the meeting with your marketing.

This small commitment creates consistency and consistency builds visibility.

What About the Mental Block

Many solopreneurs hit a deeper wall with writing. It's not just time, it's pressure. Pressure to be clever, insightful, entertaining, and on-brand. Every. Single. Time.

That’s a tough bar to clear when your brain is busy solving other problems. Try lowering the stakes. Your content doesn’t need to win a Pulitzer. It just needs to sound like you, speak to your audience, and show up regularly.

Perfection is not the goal. Connection is.

And if writing still feels like pulling teeth? See point #2. No shame in outsourcing, friend.

Key Takeaways

• You’re not failing if you’re struggling to write. You’re a business owner, not a full-time copywriter.

• Build a content bank when energy is high so you’re not starting from scratch every week.

• Outsource when needed. Delegating content isn’t weakness, it’s strategy.

• Block time to write, even just an hour a week. Protect that time like it matters, because it does.

• Progress over perfection. Your content doesn’t have to be groundbreaking, it just needs to be yours.

  
  

If you’re running a business and trying to write all your own content, bless you. You’re doing the most. But if the writing isn’t getting done and you’re being hard on yourself about it, take a breath.

You’re not alone. So many solopreneurs hit this same wall.

The key is to find your way through whether it’s batching content on your good days, outsourcing to a content pro who gets you, or blocking out time to write the way you block time to invoice or meet with clients.

And hey, if you can write but just don’t want to anymore? That’s valid too. You didn’t start your business to be a full-time writer. You started it to help people, make money, do your thing, and maybe not work 16-hour days forever.

You can write your own content. But that doesn’t mean you have to.

Need help with your content? Let’s talk. I write so you don’t have to.