Swipe This! 10 Hooks That Stop the Scroll Even When You’re in a Rut

Feel like every social media post you write sounds meh? You’re not alone.

Creating high-quality content for your business, especially if you're a solopreneur or small business owner, isn’t just about writing. It’s about grabbing attention, fast.

So here’s a gift from me to you:10 scroll-stopping content hooks you can swipe, customize, and use TODAY.They’re proven, punchy, and ready to help you break through the noise.

1. “I shouldn’t admit this, but…”Vulnerability draws people in. Use this to share a mistake, a lesson, or a confession your audience can relate to.

2. “If you’re doing this, you’re losing business.”Call out a common mistake with a little tough love. Keep it honest, not harsh.

3. “What I wish someone told me before I started…”Perfect for solopreneurs, consultants, and service providers reflecting on lessons learned.

4. “This one line got me [result] and you can use it too.”Great for showcasing the power of a single sentence, sales tactic, or pitch.

5. “Let’s play a game: Would you respond to this?”Share two versions of a DM, email, or post and ask your audience to vote. (Engagement magnet.)

6. “Don’t scroll past this unless your content is crushing it.”This playful FOMO twist works well for blog posts, content tips, or offers.

7. “Hot take: Most [industry] advice is garbage. Here’s what works.”Controversial but if you’ve got the chops to back it up, it works.

8. “Real talk: I charge more now. Here’s why.”Transparency around pricing, boundaries, or growth is empowering and inspiring.

9. “You’re not lazy. You’re overwhelmed. Try this.”Speak to the burnt-out biz owner who’s trying to do everything.

10. “Want better engagement? Steal this formula.”Then break down the hook + value + CTA formula.

Ready for Effortless, Scroll-Worthy Content?

You don’t have to go it alone.

At WordsWork Copywriting, I help solopreneurs and small business owners finally get consistent, high-quality content without the stress, the blank screen panic, or the hours spent tinkering.

Your voice, elevated.

Email or text me to have a conversation.