I Don’t Have Time to Write. (Which Is Exactly Why You Shouldn’t Be Doing It Yourself.)

“I don’t have time to write.”

If I had a dollar for every time I heard that, I’d have a slew of airline tickets sitting on my desk ready to be used, a beach house (make that 2 beach houses, one close by and the other in Sicily), and I'd pay off the mortgage for my son.

When you say you don’t have time, you’re not wrong. You’re running a business and servicing clients. You’re selling, networking, invoicing, fixing, creating, and problem-solving before most people finish their first cup of coffee. Writing content always lands at the bottom of the list, until it becomes a problem.

While you’re busy doing the work, the world can’t see you doing it. And content, specifically your blogs, posts, emails, and website, is how people find you, remember you, trust you, and ultimately hire you.

No content = no visibility.No visibility = fewer opportunities.Fewer opportunities = a business that works harder than it needs to.

Set the Timer—Because This Matters

If you’re still determined to “just do it yourself,” here’s your starting point:

Set a timer for 15 minutes.

That’s it. Fifteen.

During those 15 minutes, don’t check email. Don’t scroll or multitask. Look at everything else you’re doing and push it to the side for now. Writing your content is not fluff. It is not optional. It is a direct line to future business.

Use that time for a brain dump:

• Ideas

• Client questions

• Wins

• Frustrations

• Stories

• Half-formed thoughts

• Things you wish people understood about your work

  Just get it out of your head and onto the page.

If you did only this once a week, imagine how much momentum you’d build.

If You Truly Don’t Have Time, That’s Your Answer

If finding even 15 focused minutes feels impossible, that’s your sign. That’s not a failure, that’s clarity.

If writing consistently creates stress instead of results, you shouldn’t be doing it yourself. Smart business owners outsource the things that drain their energy so they can stay focused on what actually moves the needle.

Think about it:

• You wouldn’t do your own legal work.

• You wouldn’t rewire your office.

• You wouldn’t perform your own dental work (I hope).

Yet somehow, content, the thing responsible for your visibility, credibility, and inbound leads gets squeezed into exhausted late nights and stolen moments between meetings.

That’s not strategy. That’s survival mode.

Outsource It and Get Back Your Time (and Sanity)

When you outsource your writing, here’s what you really get back:

• Time – reclaimed hours every week

• Consistency – no more disappearing from visibility

• Clarity – messaging that actually sounds like you

• Reduced stress – no more guilt, no more blank screen

• Momentum – your business showing up even when you’re busy

  
  

And you don’t have to magically become “a content person” to make this work.

All I need from my clients is that same 15-minute brain dump. They talk. I listen and then I shape, write, and publish.

I wear your clothes.You get the credit.Your audience gets clarity and your business keeps moving, even when you’re buried in "real" work.

The Real Cost of “I’ll Do It Later”

Putting off your content doesn’t just delay posting. It delays:

• Leads

• Referrals

• Opportunities

• Speaking invites

• Search visibility

• Brand recognition

Meanwhile, someone with half your talent is showing up every day simply because they made content a priority.

Consistency always beats perfection.

Your Move

You have a choice.

You can keep saying, “I don’t have time to write.”

Or you can:

1. Set a 15-minute timer and start dumping your ideas.

2. Or outsource it completely.

3. Get your time back.

4. Lose the stress.

5. And finally let your content work as hard as you do.

You don’t need to be a writer. You need to be visible. And that’s exactly what I help you do.