It's the New Year. Why Haven't You Started Creating Content Yet?

We’re eight days into the new year.

·      Not “sometime in January.”

·      Not “after things slow down.”

·      Not “once I get organized.”

Eight days in.

So let me ask you something and respond honestly:

How much content have you created so far? If the answer is none, or a vague idea scribbled in a notebook, or “I meant to”, you’re not alone. But here’s the hard truth:

Waiting to create content is already costing you business, and the longer you wait, the more ground you give up.

The Cost of Waiting Is Higher Than You Think

Content creation isn’t a “nice to have” anymore. It’s not something you squeeze in when the mood strikes or when inspiration magically appears. Content is how people:

• Find you

• Trust you

• Understand your value

• Decide you’re the one, not your competitor

When you delay content creation, you’re not standing still, you’re moving backward.

While you’re waiting:

• Someone else is posting

• Someone else is showing up consistently

• Someone else is becoming familiar, credible, and top-of-mind

• Someone else is being hired!

Business goes to the people who are visible, not the people who are quietly brilliant behind the scenes.

“But I Don’t Have Time” (I call BS)

This is the most common excuse that I hear and the most dangerous one. You don’t have time to write, but you do have time to:

• Scroll LinkedIn

• Read other people’s posts

• Comment “Great insights!” on someone else’s content

• Wonder why engagement is down

• Feel defensive about your lack of content on the platform

Time isn’t the issue, prioritization is.

If content drives awareness, leads, referrals, and revenue, and it does, then not making time for it is a big strategic mistake.

The reality is you don’t need hours, you don’t need perfect and you don’t need viral ideas. You need consistent, intentional content that reflects what you know and who you serve.

“I Don’t Know What to Write About”

This one always makes me smile. (Really!)

If you run a business, you already have ideas. You just don’t recognize them as content.

Your content is hiding in:

• Client questions

• Sales conversations

• Objections you hear all the time

• Mistakes you see people making

• Lessons you’ve learned the hard way

And by the way, if you don’t know what to write, that’s a reason to get help, not a reason to stay silent.

Outsource If Writing Isn’t Your Zone of Genius

Please, let’s normalize this.

• You don’t do your own taxes.

• You don’t design your own website.

• You don’t fix your own plumbing.

• You don't fill your own cavities.

You get the idea!

So why do people feel they should be able to create consistent, strategic content on their own?

If writing drains you, stresses you out, or sits unfinished on your desktop for weeks, outsourcing content is not a weakness, it’s smart business.

A professional writer helps you:

• Clarify your message

• Maintain consistency

• Show up even when you’re busy

• Sound like you, just a wee bit sharper

And while you’re trying to “find the time,” someone else could be helping you build momentum.

Think You Can Do It But You're Not Really Confident?

Then You Need a Coach.

Some people don’t need a writer. They need structure, confidence, and accountability. If you:

• Second-guess every word

• Rewrite the same post five times

• Hit “save draft” instead of “post”

• Worry about sounding salesy, boring, or wrong

That’s not a skill gap, that’s a confidence gap.

A content coach helps you:

• Develop your voice

• Learn frameworks that work

• Build a sustainable writing habit

• Stop overthinking and start publishing

Remember that confidence doesn’t come from waiting, Ii comes from doing.

More Than Ever, Why Starting Now Matters

January isn’t about perfection. It’s about momentum.

The algorithms reward consistency and your audience rewards familiarity. When you wait:

• You lose weeks you can’t get back

• You create pressure to “catch up”

• You turn content into a looming chore

When you start now, even imperfectly, you build traction.

• One post becomes three.

• Three become a rhythm.

• A rhythm becomes visibility.

• Visibility becomes opportunity.

• Opportunity leads to more opportunities.

The Biggest Myth About Content Creation

Here it is:

“I’ll start when I feel ready.” Ready is a lie we tell ourselves to avoid discomfort.

The Only Real Question Left

We’re eight days into the new year.

·      Not next week.

·      Not next month.

·      Not “after things calm down.”

Now.

So ask yourself:

• Are you going to keep waiting?

• Or are you going to start creating content that supports your business?

Because there is no better time than now, and every day you delay is a day your audience doesn’t hear from you.

If you need help, reach out, but whatever you do Start. Now.