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September Is Almost Here. What’s Your Content Game Plan?


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As summer winds down and September begins, many of us feel that “new year” energy. Kids go back to school, vacations wrap up, and business gears up for the sprint to year-end. It’s the perfect time to ask yourself if you have any content goals for the rest of 2025.


Content isn’t just “nice to have” anymore, it’s your competitive strength. In a world where buyers are more informed, attention is shorter, and trust is earned long before a sale, the right content makes you stand out.


Why Content Matters More Than Ever

  • Visibility = Opportunity. If you’re not publishing, you’re invisible. Your competitors are showing up in searches, feeds, and inboxes. Are you?

  • Credibility is Built in Advance. Consistent blogs, posts, newsletters, and videos establish you as the go-to resource before someone ever reaches out.

  • Referrals Need Proof. Even with a warm introduction, your prospects will still check you out online. Your content is the proof they’re looking for.

  • SEO is a Long Game. The articles, posts, and updates you publish now will still be working for you months from now, drawing in leads you didn’t even know you needed.


3 Quick Goals to Set for September

  1. Audit & Refresh. Look at your current content. Is it up-to-date, optimized for SEO, and aligned with the clients you want most?

  2. Set a Publishing Rhythm. Once a week, twice a week, or daily, it doesn’t matter as much as sticking to it.

  3. Leverage & Repurpose. That blog post can become 3 LinkedIn updates, a short video, and part of your email newsletter. Don’t reinvent, repurpose.


The Bottom Line

Your competitors might be bigger, flashier, or have deeper pockets, but your content can level the playing field. Consistent, strategic, authentic content gives you staying power, visibility, and a voice that resonates with your audience.


What’s your September content goal? More blogs? A steady LinkedIn routine? Finally launching that newsletter?


Whatever it is, make it intentional, make it consistent, and make it work for you.


And, if you're having trouble doing your own content, I'm just a call, text, or email away.

 
 
 
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