What Do You Do When the Clients Go Away?

Back when I ran my sales training and consulting company, I had a strategic plan that was big clients, diverse industries, long-term assignments. That model worked. It leveled out the cash flow roller coaster and gave me real control over my workload.

Three decades in and then came Covid.

The party crashed and my model tumbled.

For reasons too many to go into here, my business as I knew it was gone.

“Just retire, so you can do what you love,” some folks said. WTF does that even mean? Newsflash, I’d already been doing what I love all along.

So instead, I pivoted.

I took the part of my work I’d always done, content writing, and made it my whole gig. I opened the doors of WordsWork Copywriting, and here we are.

Now I get to write for people with terrific stories to tell but no time to tell them. For brilliant professionals who shine at what they do, but writing isn’t in their wheelhouse. I solve their problem, and my solution works. Social media, blogs, newsletters, websites and more, they’re happy, and I’m ecstatic.

Covid was crushing, no doubt. But it forced me into a reinvention that has been nothing short of awesome. And those retirement suggestions? No way, I’m doing everything I want to do and more. Some days I honestly have to pinch myself.

So no, I didn’t retire, I rewired and I wouldn’t have it any other way.

PS I posted this today on LinkedIn and thought the message was worthy enough to post it here as well.