Why Hiring an Outsourced Writer Isn’t Scary (I Promise!), And Why It Might Be the Smartest Move You Make This Year

If you’re a small-business owner or solopreneur, chances are you’ve felt that uncomfortable twinge when someone suggests you outsource your writing.

“But no one can write like me.”“I should be doing this myself.”“What if it sounds nothing like my voice?”“Is this really worth the money?”

You’re not alone. In fact, almost every client I work with starts here standing on the edge of the “I-need-content-but-I-don’t-want-to-let-go” cliff. And I get it. Your business is personal. Your brand is you, and hing it to someone else can feel a little intimate.

But here’s the truth that small-business owners and solos eventually discover:

Outsourcing your content isn’t losing control. It’s taking control.

And I want to demystify the entire process for you, so you can feel confident, comfortable, and even excited about letting an expert help you shine.

You’re Not “Bad at Writing," You’re Busy Running a Business

Let’s start here, because this is the root of the hesitation.

Most business owners don’t lack skill, they lack time.

Content takes mental bandwidth, creative energy, focus, strategy, and consistency. And you? You’re juggling clients, chasing invoices, putting out fires, launching offers, planning events, answering emails, networking, selling and the list goes on. That’s why hiring a professional writer isn’t indulgent. It’s smart business.

It’s the same as hiring an accountant, a bookkeeper, a designer, or a social-media manager because you bring in experts so you can stay in your zone of genius.

I’ve Spent 30+ Years in Sales, Business Development, and Writing More Than Most People Ever Will

Before WordsWork Copywriting became my full-time world, I spent three decades in sales training and business development. What does that mean for you?

It means I’ve written:

• Sales decks

• Brochures

• Marketing one-sheets

• Website copy

• Cold-email campaigns

• Newsletters

• Presentations

• Follow-up scripts

• And thousands of persuasive messages that turn eyeballs into business

  
  

Sales and writing are siblings, they both require understanding people, storytelling, persuasion, clarity, timing, and empathy.

That experience eventually led me to write two books, ghostwrite for countless clients, and pivot full-time into content creation because this is what I love doing and where I bring the biggest impact.

I didn’t wake up one day and say, “I think I’ll write LinkedIn posts for fun.” I grew into this skill set and sharpened it, tested it, used it daily and now it’s what I do all day, every day, for business owners who need their voice amplified.

“But Will It Sound Like Me?” Yes. Because That’s My Superpower.

One thing I hear all the time is:

“I don’t want it to sound like AI or like someone else wrote it.” Fair, I wouldn’t want that either.

My job isn’t to overwrite you. It’s to be you just on paper.

I listen carefully, ask questions, study your rhythm, learn your phrases, hear your tone, and write with your goals in mind. Clients constantly tell me:

“It sounds exactly like me, but better.”

That’s the goal. Real AND strategic.Your voice fully expressed.

Why Small-Business Owners Benefit the Most From Outsourcing Content

If you’re a solopreneur or running a lean small business, outsourcing your writing doesn’t just save time. It creates opportunities.

Consistency you could never maintain alone

Your audience stays warm, engaged, and connected even when you’re busy.

A professional voice that builds trust

Clear, polished content makes you look credible and confident.

Less stress, more focus

You get your evenings, weekends, and sanity back.

Strategy behind every word

Content that isn’t random, rushed, or reactive, but intentional and revenue-forward.

A partner who “gets it”

Not just a writer. A collaborator who understands business.

If You’ve Been Shy About Hiring a Writer, Here’s Your Gentle Nudge

You don’t have to commit to a mountain of content or a long-term contract. Start small. Try one LinkedIn post, a blog, a refreshed About page, anything. See how it feels.

Let me earn your trust. Let me make this easy and let me lighten your load.

If you’ve never outsourced writing before, I promise I’ll walk you through the process with patience, clarity, and zero judgment.

You deserve content that reflects how good you really are.You deserve visibility without burnout and you deserve a writer who sees your brilliance and puts it into words.

Ready to Take the Pressure Off? Let’s Talk.

Whether you need blogs, social posts, newsletters, website copy, or a content plan that finally makes sense, I'm here to help.

No pressure. No awkward sales pitch. Just a conversation about what you need and how I can support you.

Reach out, ask questions, and let’s see if we connect. Or try my “Try It First” offer, risk-free, no commitment.

Your business deserves great writing.You deserve to stop doing everything yourself, and I’d love to help you get there.