Why Writing Your Own Content Is Like Doing Your Own Taxes (and Other Risky DIY Choices)

Do you fix your own computers?

Do you do your own taxes?

Do you paint the outside of your house?

If you’re like most business owners, the answer is probably no at least not anymore. You learned a long time ago that some jobs are too important, too technical, or too high-risk to leave to YouTube tutorials and crossed fingers.

So why is writing your marketing content any different?

Every week I talk to smart, capable entrepreneurs who tell me:

“I’ll just write my own website.”

“I’ll get around to posting on LinkedIn when I have time.”

“I know my business better than anyone so I should be able to write about it.”

Technically, yes, but strategically, that’s where things fall apart.

Your Content Is Not a Hobby, It’s a Sales Engine

Your website, blog, LinkedIn posts, emails, and sales pages are not “nice to have.” They are the front door to your business. They shape first impressions, and they position you as credible (or not). They determine whether someone clicks, calls, or keeps scrolling.

And unlike a crooked paint job or a slow laptop, bad content doesn’t just look messy, it costs you money quietly and consistently.

Poorly written or inconsistent content leads to:

• Lower visibility in search engines

• Fewer inquiries

• Weaker conversion rates

• Confused prospects

• Lost authority in your space

That’s not a creative problem. That’s a revenue problem.

“But I Know My Business Best…”

Of course you do. But knowing your business and knowing how to communicate its value are two very different skills.

The best accountants don’t do their own marketing.

The best surgeons don’t design their own websites.

The best consultants don’t write their own brand stories.

The best pilots don't .......you get the idea!

Why? Because perspective matters.

When you’re inside your business, you’re too close to it. You know too much and sskip the parts that need explaining because you assume people “get it.” And you often undersell what makes you special because it feels normal to you.

A professional content strategist and ghostwriter brings something priceless and that's objectivity plus strategy.

We hear what you say and translate it into what your ideal client needs to hear.

SEO Is Not Optional Anymore

If you want to be found online, you can’t just write whatever feels good that day, as much as you would like to do just that.

Search engines are looking for:

• Strategic keywords

• Topic authority

• Consistency

• Structure

• Relevance

Your audience is looking for:

• Clarity

• Confidence

• Credibility

• Proof

• A reason to trust you

Good content sits right at the intersection of both.

That’s why SEO-optimized blog writing, LinkedIn content, and website copywriting are no longer “extras.” They are part of how modern businesses get discovered, chosen, and remembered.

The Real Cost of DIY Content

DIY content feels free, but it’s actually the most expensive option.

You spend hours staring at a blank screen.

You second-guess every sentence.

You post inconsistently.

You rewrite things that already exist.

You delay launching offers because “the copy isn’t ready yet.”

All while leads go to competitors who show up clearly, confidently, and often.

That’s the equivalent of climbing a ladder to paint your own house, falling off twice, and still ending up with peeling trim.

This Is Where I Come In

I create content that works.

As a ghostwriter and content strategist with decades of sales and business development experience, I help entrepreneurs:

• Clarify their message

• Sound like themselves (on their best day)

• Show up consistently

• Get found through SEO

• Turn readers into inquiries

.

Everything connects.

Ready to Stop DIY-ing Your Revenue?

If you’re tired of guessing, procrastinating, or wondering whether your content is actually helping your business grow, let’s talk.

My monthly content programs give you:

• Strategic social content

• A consistent voice across platforms

• And more time to do what you do best

You don’t fix your own computers.

You don’t do your own taxes.

You shouldn’t be doing your own content either.