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“Turn up for work. Discipline allows creative freedom. No discipline equals no freedom.”

A blog offers you creative freedom, to tell a story that’s relevant to your audience and that illuminates your unique perspective. Readers are entertained, perhaps learn and maybe start to develop a preference for the way you see the world and the way you approach thorny issues.

There are, however, two inherent problems. Here’s the first: to penetrate your market, to develop and hone a reputation, takes work. Which is exactly what writing the blog becomes.

A conundrum, but the truth, best said by the quote at top. Writing one blog makes you feel better, but is unlikely to make someone hire you that minute. It is only the first step on a journey, which is definitely going to have its ups and downs.

The second problem is - this is not the work that brings yin your daily bread. It’s a bona fide investment in your future – the reputation, the “preference” that you are building is a compelling competitive differentiator.

It takes vision and commitment to build your persona in the marketplace. And part of that may be to bring in a professional, who can develop your stories on time, give you a strong voice, and make your words ring clear.


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