Here at Wordswork Copywriting we're experts in sales and business building, not just writing your stuff.
When you try selling your prospect on the idea that you or your product is "better," you're likely to make him or her defensive.
They don't want to seem dumb about what they're already doing!
Also, it's hard to prove something is really "better."
That's why it's much better to distinguish your products or services as "different," both in written copy and oral communications.
Watch my 2-minute video for details.