There are lots of good reasons to jump into blogging and some not so good ones too. Wanting to get new clients is a great goal but getting them through blogging, at least in the short term, is a stretch. Unfortunately, for many of the people that come to us for blogging, that is their main and sometimes only objective. When we explain that client acquisition just might not happen, and if it does it will probably take a good amount of time, they are disappointed. Some still hire us, some don’t but regardless, it’s the truth. Except in some very rare situations blogging isn’t really a shortcut to new business success.
Even taking that into account there are some very good reasons that you should start blogging. These include:
* Creating your brand
* Enhancing your brand
* Visibility and recognition
* Positing yourself as a subject matter expert
* Staying on the grid
* Staying ahead of the competition
* Google rankings and organic SEO
* Content for social media platforms
* Repurpose for email marketing
* Reprint for handouts at meetings
* Establish your authority
And yes, possibly and in the future, you just might attract a client or two who first became aware of your business or convinced of your expertise as a result of your blogging.
Don’t worry if you don’t have the time to seriously commit to blogging because you have options. There are content developers who can do the writing for you and you have little to do but approve the copy.
The important thing to remember is that once you start you must continue with some regularity. One blog every 6 months won’t do anything and might even be a detriment to your brand.
It’s almost 2019. Will blogging be included in your action plan for the New Year? Let us know if we can help.