In a sea of sameness, how do YOU stand out? If you work for a company, there's a good chance that no one knows you. Before you take that...

I must admit that late nights at my desk are not my thing. . Last night was different. The creative muses were calling my name, and I sat...

New year, new words, new opportunities. Do you feel that way? Yesterday I received a call from someone that told me their goal for 2022...

It can be difficult to come up with content continuously, but when you have a mandate to "keep writing" you have no recourse but to find...

It's becoming very apparent that the most "engagement" on social media occurs on posts that are pretty darn personal. The posts can be...

True story. A contact of mine hired someone to write their blog and social media, and asked me to take a look. Blatant truth: it would...

These beautiful words by Amanda Gorman, the National Youth Poet Laureate. Read them again for inspiration. They're not "just words." When...

I'm going on vacation tomorrow and taking a much-needed break from the day-to-day madness that seems to be part of my work life....

Content writers are keen to use words that have impact, especially emotional impact. I don't know of many words that can "pull you in"...

Fact - I'm the queen of anecdotal, short-form social media and blog posts, snappy sales letters, and "grab-attention" newsletters. As for...

Many of our clients are excellent writers. They don't have the time to create their own content. They can maintain an editorial calendar...

They say "a picture is worth 1000 words" and I must agree. Even though I'm a writer and not an artist or photographer, I know that my...

I'm pretty certain that my background and expertise in sales training and consulting helps me to develop more effective content. Content...

Full disclosure, I'm not a LinkedIn consultant so the information I'm providing is borne out of personal (and often, frustrating,...

People are always asking me how I come up with my ideas for blogs and social media. They're amazed that I can continually come up with...

If I had a dollar for everyone that has ever asked me if blogging will get them clients, I would be on easy street right now! Writing...

I am frequently asked, can I get new business from my blog or newsletter? My honest answer is maybe. I don’t mean to be coy, nor avoid...

We live in a transactional world, and it drives our business environment. What did you do for me last? Was it good? Maybe great? Was it...

Be authentic. How many times have you heard these words? I agree with the sentiment, of course, but I must admit to feeling that the word...

It's kind of funny when the website coaxes and prompts you to do something you know that you must do ("use a catchy title"), but are...